Women in Orange BG

Feel Good Tea

Investor / Shareholder

Food & beverage

Feel Good Tea - Wellness, Rooted in Everyday Rituals 

Feel Good Tea sits within a broader shift towards consumer brands built around everyday habits, where wellness and wellbeing are becoming part of routines people already have. 

The Dubai-based tea company brings a more contemporary approach to tea through a variety of blends, flavours and gifting formats. Its range spans French Vanilla and Coffee Tea to Pina Colada and white tea, giving tea lovers more ways to discover and enjoy the brand. 

Amira Sajwani is an investor in the business, backing a category where repeat consumption is already built into the product. A morning cup, an afternoon brew or a gift for a particular occasion can each create a natural touchpoint with the customer.  

The opportunity is less about changing how people drink tea and more about building around an existing ritual. From the first sip to a box arriving at the doorstep, the journey combines familiarity with comfort and joy, creating more reasons for customers to return to the br

Feel Good Tea - Wellness, Rooted in Everyday Rituals 

Feel Good Tea sits within a broader shift towards consumer brands built around everyday habits, where wellness and wellbeing are becoming part of routines people already have. 

The Dubai-based tea company brings a more contemporary approach to tea through a variety of blends, flavours and gifting formats. Its range spans French Vanilla and Coffee Tea to Pina Colada and white tea, giving tea lovers more ways to discover and enjoy the brand. 

Amira Sajwani is an investor in the business, backing a category where repeat consumption is already built into the product. A morning cup, an afternoon brew or a gift for a particular occasion can each create a natural touchpoint with the customer.  

The opportunity is less about changing how people drink tea and more about building around an existing ritual. From the first sip to a box arriving at the doorstep, the journey combines familiarity with comfort and joy, creating more reasons for customers to return to the br

Gallery
Gallery
Feel Good Tea product boxes
Lavender tea with Feel Good Tea
Ginger lemonade Feel Good Tea

What does Feel Good Tea offer?

The brand offers tea bags, loose-leaf blends, gift sets, bundles and accessories, with products designed for both everyday use and gifting. Feel Good Tea offers a variety of exotic flavors.

When was Feel Good Tea founded?

Feel Good Tea was founded in Dubai in September 2019 by Mohammad Alhawari, beginning with the idea of bringing more personality and variety to the everyday tea ritual.

What makes Feel Good Tea different?

The brand combines familiar tea rituals with bold flavours, discovery-led products and gifting, creating more ways for customers to engage with tea beyond a single everyday cup. Its current range includes personalised formats - perfect as a gift. Feel Good Tea builds on that behaviour with crafted products, personalised boxes and direct delivery.

What goes into Feel Good Tea products?

The company says it focuses on high-quality, natural ingredients and avoids artificial flavourings across its blends.

Why is tea an interesting consumer category?

Tea already has a natural place in everyday routines. For brands, that creates the potential to build repeat engagement around a product people can drink regularly, share with others and return to over time.

Can tea support focus and a sense of wellbeing?

Some teas naturally contain caffeine and L-theanine. Research suggests that the combination may support certain aspects of attention and mood, although the effects vary and should not be treated as a medical benefit. Overall, Tea contains antioxidants that can boost overall health. Herbal teas may help reduce stress and anxiety levels. Certain herbal teas, such as peppermint, also may help with digestive comfort.

Legal

Feel Good Tea Co.

Year

2024

Website

thefeelgoodtea.co