SYP operates across hydration and gut health, with formulas built around electrolytes, minerals, fermented tea and selected superfoods. Kombucha+ sits within the gut-health range and is marketed to support digestion and reduce bloating. Broader brand content also explores the relationship between the gut, immune system, mood, sleep and balance, although individual outcomes vary.

The format is designed to remove friction from daily use. For Kombucha+, customers open the stick and pour the powder contents into 250–700ml of water before stirring or shaking to taste. Other products have their own preparation instructions. The portable format fits easily into the morning, office, summer and travel routines.

Drinking more water supports overall health by helping the body regulate temperature, transport nutrients and remove waste. Hydration needs may increase during heat, exercise, travel or when recovering from illness, making it important not to skip regular intake during these challenges. SYP is designed to make each sip easier to incorporate into a daily wellness journey through convenient functional blends that nourish from within and remain free from added sugar.

SYP states that its packaging uses less than 1% of the plastic and carbon footprint associated with a single-use bottle. The lightweight format also avoids transporting a ready-made liquid, aligning convenience with the company’s broader responsibility towards the planet.

The pitch generated multiple offers, with Amira Sajwani ultimately investing in the company. The relationship brings capital and strategic backing to SYP’s plans for growth beyond the UAE, including the UK.