
4 min read
What's driving the rise of women-led startups in the Gulf?

Written by
AlphaHAS Team
Ask most people to picture a Gulf startup founder, and the image that forms is probably a familiar one. It is also increasingly out of date. Across the Emirates and the Kingdom, women are starting businesses in numbers that would have seemed improbable a decade ago. In the UAE alone, 84% of women say they are considering starting their own business, and 36% of the country's small businesses are already women-owned. Around 80% have launched within the past five years. The question worth asking, then, is no longer whether women-led startups are rising in the Gulf. What matters now is understanding what is behind that growth.
The answer is not a single cause but a convergence of them: deliberate policy, a maturing capital ecosystem, a deep educational pipeline and a generation of visible role models. Together, they are reshaping who builds and who owns the region's next generation of companies.
Policy helped drive the shift
More than anywhere else, the Gulf's momentum has been engineered from the top. In the UAE, a directive from the Ministry of Economy has, since January 2025, required every private joint-stock company to reserve at least one board seat for a woman. The effect on boardrooms has been swift: women's representation on UAE-listed company boards has climbed roughly 200% in three years, from 47 seats in 2021 to 141 in 2024.
That same top-down approach has extended beyond corporate governance into entrepreneurship. Through initiatives led by the UAE Gender Balance Council, the National Strategy for the Empowerment of Emirati Women, and a growing network of startup accelerators and innovation hubs, the country has steadily expanded opportunities for women to start and scale businesses. Access to mentorship, funding, and business-friendly free zones has helped create a more supportive environment for founders looking to enter high-growth sectors.
A pipeline the region actually built
Policy alone cannot manufacture founders; it needs talent to draw on. The Gulf has a quieter advantage here: a strong base of highly educated women. In the UAE, women make up 70% of university graduates and 56% of government-university graduates in science, technology, engineering and mathematics. Many are already entering the technical fields that underpin some of the region’s most ambitious startups.
Capital and community caught up
For years, the missing piece was the ecosystem around the founder: the funds, the networks and the mentors. That has started to change. The Khalifa Fund's SWAN programme helps Emirati women turn home-grown businesses into licensed, scalable enterprises, while accelerators and founder networks such as TiE Women MENA now offer mentorship, pitch platforms and investor access as a matter of course. Just as importantly, women are increasingly on the other side of the table, writing cheques as fund managers and angels, a change that reshapes not only who receives capital, but how funding decisions are made in the first place.
Role models made it normal
Perhaps the most underrated driver is the simplest: visibility. A decade ago, a Gulf woman weighing up a startup had few local examples to follow. Today she has many, from Amira Sajwani, founder and CEO of proptech platform PRYPCO, to Nuha Hashem, whose UAE-based AI venture CozmoX drew serious attention shortly after launch, and Mona Ataya, the entrepreneur behind the region's leading parenting platform Mumzworld. Their success reflects a growing roster of women building and scaling businesses across sectors such as fintech, healthtech, e-commerce, and artificial intelligence.
High-profile platforms, from televised pitch competitions to accelerator demo days, have helped make entrepreneurship a more visible and credible path for women across the region.
The frontier still to cross
None of this means the work is finished. For all the progress in ownership, boards and workforce participation, one gap has stubbornly refused to close at the same speed: venture funding. Startups with at least one female founder account for roughly 24% of funded ventures in MENA since 2018, yet those led solely by women still capture only a low single-digit share of the region's venture capital. In 2024, women-only founders received about 1.2% of MENA VC funding, a recovery from 0.47% the year before, but a slender figure by any measure.
The encouraging signal is that the number has begun to move. In August 2025, two deals alone channelled $72.3 million into female-led ventures in a single month, showing how quickly the picture can change when capital is deployed with intent.
The potential upside is considerable. The World Economic Forum has pointed to estimates that narrowing the region’s entrepreneurial gender gap could unlock trillions of dollars in economic value. The funding gap, in other words, is not only a question of fairness. It is also a missed economic opportunity.
Where this goes next
What makes the Gulf's story compelling is that its drivers are structural, not seasonal. Policy has set the direction, the talent pipeline is deep and self-renewing, the ecosystem is thickening, and every new success makes the next founder's path a little clearer.The funding gap remains, even as genuine momentum builds across the region. Closing it will require deliberate action, rather than time alone.
It is a shift increasingly embodied by the region's own founders, among them AlphaHAS's Amira Sajwani, whose ventures across property, proptech and finance reflect the very trajectory now playing out across the Emirates. The rise of women-led startups in the Gulf is no longer a forecast. It is simply what is happening and the more interesting question is how far it will go.

