Shorooq is a multi-strategy investment firm headquartered in the Middle East, with a strong presence across the Middle East and North Africa (MENA) and international markets. Founded in 2017, the firm began as a venture capital investor and has since expanded its investment activities across private equity, private credit, and real assets.

Its venture capital strategy focuses on backing entrepreneurs developing high-growth businesses across fintech, artificial intelligence, enterprise software, digital platforms, proptech, and deep technology. Shorooq supports businesses from their earliest stages through later phases of development, combining investment capital with regional knowledge and strategic partnerships.

A central part of Shorooq's approach is its understanding of the regional business environment. The firm works with founders operating in markets where digital adoption, financial innovation, and the development of technology infrastructure are creating opportunities for new businesses.

Shorooq's venture capital portfolio includes companies such as Tamara, Lean Technologies, NymCard, Sarwa, TruKKer, and Mozn. These investments span financial services, digital infrastructure, logistics, and enterprise technology, reflecting the firm's focus on businesses addressing established market needs through innovation.

Beyond venture capital, Shorooq's broader investment platform allows it to pursue opportunities across different asset classes and stages of business development. Its strategy combines institutional investment discipline with access to regional networks and operating expertise.

As part of the AlphaHAS Capital portfolio, Shorooq represents exposure to emerging-market investment opportunities, regional technology innovation, and businesses positioned for long-term growth across MENA and international markets.